Public Relations will continue to play a vital role in the promotion of destinations. PR, advertising, marketing and sales incentives will all maintain their individual contributions to the integrated communications mix.
In light of the current global economic downturn, however, look to PR to play an increasingly dominating function as shrinking budgets and reduced revenues will foreseeable result in a dramatic shift from advertising campaigns to PR-driven initiatives.
The tourism industry, like so many others, will suffer a severe decline over the next few years as people have access to significantly condensed disposable income. Financial priorities are now squarely fixed on covering the basic costs of food and shelter. The credit crunch will force PR officials to develop ever more creative ideas built around getting more for far less.
As the ability to travel fades for a considerable number of persons, it will be interesting to see how tourism boards react. Will they employ formerly unutilized ways of getting people to visit, shift their focus to previously unchartered segments of the industry or will they simply wave the white flag to 2009 and hope for better next year?
We’ll just have to wait and see....
In light of the current global economic downturn, however, look to PR to play an increasingly dominating function as shrinking budgets and reduced revenues will foreseeable result in a dramatic shift from advertising campaigns to PR-driven initiatives.
The tourism industry, like so many others, will suffer a severe decline over the next few years as people have access to significantly condensed disposable income. Financial priorities are now squarely fixed on covering the basic costs of food and shelter. The credit crunch will force PR officials to develop ever more creative ideas built around getting more for far less.
As the ability to travel fades for a considerable number of persons, it will be interesting to see how tourism boards react. Will they employ formerly unutilized ways of getting people to visit, shift their focus to previously unchartered segments of the industry or will they simply wave the white flag to 2009 and hope for better next year?
We’ll just have to wait and see....
No comments:
Post a Comment